Zygon - Product Information Management from Itim  

Traditional retail systems cannot cope with the challenge of managing product information across multiple channels. Zygon is a specifically designed tool that can.

Zygon provides the effective management and structure behind some of the most complex product information databases out there - the UK's largest and most successful retail catalogue being one. So, if you need a solution that can address your information challenges for good, whatever the size of the problem, talk to Itim about Zygon.

Control and add value to your most important asset  

Because your customers make their purchase decisions based on information - price, description or what a product looks like, this makes product information the most valuable asset you have.

By controlling your product information and enabling it to work harder for you, it becomes more valuable. It will help you sell more. So why then share out the responsibility for its management and quality control amongst so many different departments? Ideally you shouldn't. Especially since you no longer have to. Zygon allows information contributions from every department to be put in one place. It manages and structures text, pricing and promotion groups for merchandising as easily as it does digital imagery for marketing. This removes duplication of effort and cost, and ensures consistency and accuracy. One version. One truth.

Zygon takes back control. It adds layers of control. And most importantly, Zygon allows information - your biggest asset, to grow.

Multi-channel benefits  

High street retailers are already benefiting on-line and in-store from Zygon's capability to provide rich customer-ready product information. Entertainment UK (EUK) understand the value of sales channel ready product information for their retailers. With CD, DVD and Video Game sales demanding greater speed-to-market and higher quality presentation than ever before, they use Zygon to provide supporting information that can be used alongside physical product offerings. Far simpler operations and e-commerce efficiencies became additional benefits too.

If you are looking to review how you can better manage your product information, move it all into one place, easily structure it and add value to it, Zygon provides a cost effective and compelling business case.

For more information, please email us or call on +44 (0) 207 598 7700.