May 2008
Majestic Wine introduces Itim's Chameleon to its French Stores
Majestic Wine Warehouse, a leading UK wine seller, has implemented Itim’s Chameleon EPoS solution to its expanding French estate. The French shops, operating under the fascia name Wine and Beer World, are targeted at Britons travelling to France and offer customers the option to pay for goods in either Euros or GBP.
Majestic was so impressed with Chameleon’s functionality and customisability that it decided to implement the solution to France. Chameleon’s Foreign Currency Processing feature allows the application to easily calculate exchange rates. It has also been configured to provide Majestic customers with change in their preferred currency.
Despite the different fascia name and branding, Wine and Beer World’s stock is very similar to Majestic’s, as are its look and feel. It therefore made sense that the systems be deployed in the French shops to assist in Majestic’s translation of their successful UK formula.
Jim Bendon, IT Director of Majestic Wine, said that extending Chameleon to the French stores was an easy decision. “We have just gone live at Cherbourg, the latest of three French stores to change to Chameleon. The staff are all delighted with the new system,” Bendon said. “It’s a massive improvement on our previous EPoS solution. Itim’s hard work and ‘can-do’ attitude have been a major factor in this successful deployment. Once again, it has been a pleasure to work with them.”
Simon Curtis, Managing Director of Itim, is proud of Itim’s latest foray into Europe. “Whilst Itim is primarily a UK retail solutions provider, our solutions are language independent and support currency and tax needs of our international clients. For UK clients with international operations, Chameleon provides an ideal worldwide store trading. “
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