Profimetrics - Integrated Profit Optimisation™ - from Itim
Itim is pleased to announce that, as part of our ongoing promise to continually seek new ways to add value, we have taken a significant stake in European solutions provider Profimetrics. This will introduce its best-in-class solution - Integrated Profit Optimisation™ (IPO™), to the UK retail market.
Profit boosting intelligence
IPO, is an integrated full product life-cycle, price optimisation software solution designed to help retailers boost profits by suggesting demand-shaping strategies, and by recommending appropriate price changes, promotions or markdowns based on competitive trends, sales volumes, stock levels and margins, as well as other factors.
In today's competitive market, you no doubt experience that time constraints often lead you to make decisions by managing averages. IPO helps by enabling new levels of 'profit precision' to be achieved by applying intelligence to the vast quantity of numbers that must be managed daily, and helping to avoid the margin-punishing compromises that averaging creates. Put simply, it removes the guesswork from merchandise margin management to ensure that sales and profit objectives are consistently achieved.
A global leader in the making
Profimetrics currently supports implementations in Europe, South America and the US, with clients ranging from food to fashion and from specialty stores to hypermarkets. This rapidly emerging global leader was founded by Steven Beck and Chris Cawthorn, the retail visionaries behind a host of other successful retail technologies including Arthur and Planalytics.
Independently endorsed benefits
With the "right pricing" of every product, in every store, every day, the benefits of IPO are tremendous, and, according to an independent study by AMR Research, initial benefits range from "250 to 350% ROI in 12 months and 2 to 7% increases in margin." AMR Research has also concluded that currently "fewer than 3% of companies effectively manage, communicate and enforce prices", so the opportunities afforded by gaining control in this area are massive. This idea is the driving force behind Profimetrics, and is the reason Itim saw it as an incredible opportunity to add even more value to our Solutions for Business Advantage range
For more detailed information, please email us or visit the Profimetrics web site.
