What we do
We have developed an app which enables retailers to increase loyalty by
their most valuable customers
Next Generation Loyalty
In the past, retailers knew their frequent customers personally and their loyalty was reciprocated.
Many regular shoppers are still reached out to through loyalty programs, but today loyalty schemes are effectively just financial incentives.
We want to bring true loyalty back, which can only be achieved through engagement.
Our VIP app provides the platform which will allow retailers to do so.
Very Important People
According to the Pareto principle, roughly 80% of sales come from the top 20% of customers.
This indicates that if the top 20% of customers bought an average of 1 more item per visit, then the contribution to the retailer’s bottom line would be a 4-5% uplift in profits.
It is vital that retailers actively sell to these customers, showing them how important they are and how much their loyalty is valued.
In order to make VIPs feel important, we have created an environment for a digital personal experience, which will give loyal customers access to personal shopping from their mobile devices.
The chat function connects the customer to their personal shopper who will be able to advise and inform them, reserve and prepare items for them to try on, schedule appointments and invite them to exclusive events.
Furthermore, the app will automatically tailor lookbooks based on the users preferences and purchase history.
The key features of the app are
Engaging in conversations
Soliciting feedback, reviews and suggestions
Easy in-app purchasing
Exclusive event invitations