What is very clear, one attribute that has been more important than any other in the last 10 years has been convenience and service. It is what Amazon was built on.
However, even that is changing. And traditional retailers can, if they are digitally organised, out-Amazon, Amazon.
Over the last three years we have, thanks to the restaurant industry, seen a rise in local courier services.
What this means is that it's now cheaper to deliver from store than a central warehouse.
If retailers operate the right hub & spoke model for their stores, and their stock distribution in stores can service
60% of online orders, then they can offer
• 30-minute click and collect
• Same day or one-hour dispatch
• Easy points of returns
Even Amazon cannot offer that.
With shop local we have shown that we can route 60% of orders to stores.
Our smart route mobile app allows us to aggregate shop orders into a route for local delivery.
itim Smart Route
The delivery route management app.
Making it really easy to dispatch from store.