Why Unified Retailing?

Retailing needs to be more unified

Retailers now need to perform two roles - sitting on both sides of the table

As curators acting on behalf of customers

Sitting on the customer side
of the table facing suppliers

As product distributors for suppliers

Sitting on the supplier side
of the table facing consumers

This is challenging complexity and creating opportunity for increasing sales and driving profits

Acting as customer curators

Retailers are becoming more customer centric

  • We are finding customers in most retailers fall into 3 segments, VIPs, Regulars and Casual. VIPs and Regular customers count for 70% of your revenue
  • Engaging with core customers (VIPs and regulars) both digitally and face to face allows retailers to increase sales without significant increases in marketing expenditure.

Getting core customers to shop 10-20% more doubles your profits

As product distributors, retailers are increasing channels

  • Managing assortment and stock across channels is becoming increasingly complex
  • Product assortments need to be both channel and customer relevant, increasing product ranges to meet channel and customer demand invariably increases stock risk

Digital engagement with customers is now a necessity

  • The world is going mobile, so it is possible to engage digitally with all of your customers
  • Digital engagement is designed to support customer retention, boost loyalty and increase the number of times a customer shops with you
  • Offering memberships, subscriptions, chat, appointments, curated lookbooks, digital wallets, promotional rewards, banking and credit services.

Digital engagement with suppliers is also a necessity

  • Supplier collaboration is essential as vertical integration can lead to uniqueness
  • It facilitates, speed of innovation
  • It opens up the possibility for creating marketplaces

Contact us for a complimentary consultation and let us show you what we can do.

Get in touch

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