Retailing needs to be more unified

Retailers now need to perform two roles - sitting on both sides of the table

This is challenging complexity and creating opportunity for increasing sales and driving profits

Acting as customer curators

Retailers are becoming more customer centric

• We are finding customers in most retailers fall into 3 segments, VIPs, Regulars and Casual. VIPs and Regular customers count for 70% of your revenue
• Engaging with core customers (VIPs and regulars) both digitally and face to face allows retailers to increase sales without significant increases in marketing expenditure.

Getting core customers to shop 10-20% more doubles your profits

As product distributors, retailers are increasing channels

• Managing assortment and stock across channels is becoming increasingly complex
• Product assortments need to be both channel and customer relevant, increasing product ranges to meet channel and customer demand invariably increases stock risk

Digital engagement with customers is now a necessity

• The world is going mobile, so it is possible to engage digitally with all of your customers
• Digital engagement is designed to support customer retention, boost loyalty and increase the number of times a customer shops with you
• Offering memberships, subscriptions, chat, appointments, curated lookbooks, digital wallets, promotional rewards, banking and credit services.

Digital engagement with suppliers is also a necessity

• Supplier collaboration is essential as vertical integration can lead to uniqueness
• It facilitates, speed of innovation
• It opens up the possibility for creating marketplaces

Contact us for a complimentary consultation and let us show you what we can do.

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