Shopping has become an ‘on-demand’ emotion led by the prevalence of mobile hardware and innovative supporting apps. Customer expectation is ‘I can get it on-line from somewhere, I can get it cheaply and it will be here tomorrow’. If the high street is to compete then the physical retail experience needs to be seen as an extension of this omni-channel engagement.
The journey through the store of the future needs to recognise the customer and all their touch points with the retailer, stock positions need to be understood in real time and demand, once generated, needs to be met with a selection of fulfilment options to suite the customer and to meet their ever changing expectation.
itim has launched an integrated set of mobile apps that allows any retailer and store staff to run the store from a tablet. With the costs of Android tablets falling to a few 100 pounds you can afford every member of staff to have one.
With wi-fi printers, mobile chip and pin technology, and blue tooth scanner, you can do away with obsolete tills in the store.