Looking for smarter management of pricing strategies throughout the product lifecycle?

Profimetrics Price Optimisation from itim

It’s time you met

Our cutting edge proven solution for the implementation of pricing, promotions and markdown optimisation strategies.

Pricing Lifecycle Optimisation.

Planning and executing pricing strategies is an ongoing challenge for many retailers. Expanded product ranges, changing competitor offers, fluctuating supplier costs and frequent promotions create considerable complexity, especially if you are trying to manage prices across thousands of products and hundreds of stores on a daily basis.

With our Profimetrics price optimisation solution, we reduce that complexity. We help retailers implement and manage pricing strategies that can be easily evaluated, optimised and adjusted when competitors try and disrupt them.

Over a 6 year period, we helped a grocer with annual sales of $1.5bn lift their total gross margins from 19% to 25% - a 6% uplift.

How we help

Ensure that initial prices are in-keeping with pricing strategies

React to competitor price adjustments without violating price architectures and competitive strategies

Maintain a considered approach to multi-jurisdictional and differential pricing

Identify and plan the best promotions (avoiding over-promotion)

Choose the smartest markdowns that maximise sell-through and cash margin (without over discounting)

Benefit from automation – with Profimetrics 80%+ of all pricing decisions can be automated and spreadsheet usage reduced by 15-20%

Reduce manual processes by enabling staff to work by exception

Pricing lifecycle optimisation -
The 3 Key modules

Price Optimisation.

Optimise pricing strategies and improve margins

Relying on simple, fixed gross margins makes it hard to know if you really have the right price across your locations, especially for new products. Our Pricing Lifecycle Optimisation approach allows you to manage price, promotions and markdowns in one integrated environment.

The Profimetrics solution combines science with your business rules to simulate, manage and optimise pricing and get to the right price, in every channel, every day - protecting your margins without destroying price perception.

Our pricing optimisation solution is proven to improve revenue and gross margin by 2-6%.

Promotions Optimisation.

Avoid over-promotion and select the best offers.

Without a structured approach, margins are easily eroded due to excessive promotions.

With Profimetrics, we help you break the cycle of over-promotion by understanding its true effects. In an integrated environment, you can plan, simulate and measure all your promotions to choose the best offers, forecast accurate outcomes and negotiate better deals with suppliers.

Profimetrics customers typically achieve margin and revenue improvements of 2-10% by optimising promotions.

Markdown Optimisation.

Optimise markdowns to clear stock profitably.

Clearing inventory profitably can be an on-going challenge. Profimetrics helps you create markdowns that maximise sell-through and cash margin within a company-wide approval workflow.

Our powerful optimisation engine can make recommendations according to product, discount, channel, and time. It allows you to quickly respond to market conditions, meet financial targets and keep assortments relevant whilst considering cross effects such as cannibalisation.

Clients can typically reduce markdown spend by 5-10% by optimising the timing and depth of markdowns.

That’s not all

Powerful demand planning

KPI Dashboard

Dynamic rules and policies

Advanced forecasting and analytics



Find out more about how Profimetrics can help optimise your retail business

Contact us for a complimentary consultation and
let us show you what we can do.


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