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Smarter, Data-Driven Pricing Strategies Across the Entire Product Lifecycle
Our leading-edge, proven solution revolutionises the way you manage pricing, promotions, and markdowns.
Crafting and executing the best pricing strategies is no easy feat. With the need to stay competitive, protect margins, and adapt to ever-changing market conditions, retailers face significant complexity—especially when managing thousands of products across multiple locations.
Unify Price, Promotions & Markdown Optimisation simplifies this
complexity, allowing you to seamlessly plan, implement, and optimise pricing strategies that are easy to adjust and evaluate. Whether reacting to competitor moves, consumer trends, or shifting supplier costs, we ensure you stay ahead
of the curve, protect margins, and maintain your competitive edge.
In just six years, we helped a grocer with $1.5bn in annual sales
increasing their gross margins by 6%, lifting them from 19% to 25%
React Quickly to
competitor price
adjustments
without violating
price structures
or strategies.
Maintain a
considered
approach to multi-
jurisdictional and
differential pricing.
Identify and plan
the best
promotions,
avoiding over-
promotion that
erodes margins.
Choose smart
markdowns that
maximise sell-through
and cash margin—
without over-discounting
and while still exiting on
your planned date.
Automate pricing
decisions with Unify
Pricing, reducing
spreadsheet usage by
15-20% and empowering
your team to focus on
strategic tasks.
Reduce manual
processes by enabling
your team to work by
exception, saving time
and increasing
efficiency.
Unify Pricing Optimisation – The 3 Key Modules
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Price OptimisationOptimise your pricing strategy and improve margins. |
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Our pricing optimisation solution is proven to improve revenue |
Relying on simple, fixed gross margins makes it hard to know if you really have the right price across your locations, especially for new products. Our Pricing Lifecycle Optimisation approach allows you to manage price, promotions and markdowns in one integrated environment. Our solution combines science with your business rules to simulate, manage and optimise pricing and get to the right price, in every channel, every day - protecting your margins without destroying price perception. |
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Promotions OptimisationSelect the best promotions and avoid over-promotion. |
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Customers typically achieve margin and revenue improvements of 2-10% by optimising promotions. |
Without a structured approach, margins are easily eroded due to excessive promotions and promotions that don’t deliver the expected results. With Unify Promotions Optimisation, we help you break the cycle of over-promotion and only execute effective promotions by understanding its true effects. In an integrated environment, you can plan, simulate and measure all your promotions to choose the best offers, forecast accurate outcomes and negotiate better deals with suppliers. |
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Markdown OptimisationOptimise markdowns for profitable stock clearance. |
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Clients can typically reduce markdown spend by 5-10% by optimising the timing and depth of markdowns. |
Clearing inventory profitably can be an on-going challenge. Unify Markdown Optimisation helps you create markdowns that maximise sell-through and cash margin within a company-wide approval workflow. Our powerful optimisation engine can recommend the right discount for the right product, in the right channel, at the right time to meet your inventory and profit goals. It allows you to quickly respond to market conditions, meet financial targets and keep assortments relevant whilst considering cross effects such as cannibalisation. |
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Powerful 
KPI
Dynamic rules 
Advanced
forecasting and analytics
Alerts and
recommendations
Self-calibratingReady to take control of your pricing, promotions, and markdowns?
Get in touch today to discover how Unify can help you optimise your strategies
for greater profitability, efficiency, and market agility.
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