Salesforce, Magento, Hybris, Shopify, Big Commerce, which e-commerce platform
should and Omni-channel Retailer use to drive sales?

The answer is NONE OF THEM.

Why? because most of these were designed for pureplay online retailers. None of them are integrated into stock and store systems across a common order management and routing engine, with full stock optimisation to provide a TRUE OMNI-CHANNEL experience.

They are encouraging the separation, breakup, silo’isation, of the retail industry.

We at itim have developed probably what is the most appropriate e-commerce solution for OMNI-CHANNEL RETAILING, which we call In-Commerce.

What makes it so different?


It is a headless platform – not like all the above mentioned e-commerce brands, which are mini-ERPs.


We learnt from years of experience of building store systems, that fat ‘sales’ applications don’t work, as they try and do too much that can be centrally driven


That they need to be fully integrated with store systems. – because in an OMNI-CHANNEL world there is no such thing as an ‘online business’. Online is only a channel not a separate business


Promotions, Vouchers, Loyalty programmes, membership sales, pricing, product information need to be all centrally driven so they can be provided equally to all ‘sales’ channels. They are not the domain of the ‘Online World’, as many schm’e commerce directors will tell you.


Order Management and Order Routing are not part of the sales platform, they are common to all sales platforms, mobiles, tablets, EPOS, and e-commerce


Visual merchandising is not just online. Merchandising is a competency across the whole retail business. Retailers had been visual merchandising long before schm’e commerce was invented.

Retailers need to practice equally e-commerce, m-commerce, social commerce, store commerce and face to face commerce.

They need to make human contact count.


Online is a faceless, data driven experience. Very often customers want someone to talk to.
That after all is the Retail experience.

If you think of e-commerce as a separate business you will be limiting yourselves.
Otherwise when you go online, you will only achieve 1/3rd of your OMNI-CHANNEL potential.

In partnership with Inveon – a leading e-commerce company.

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