Salesforce, Magento, Hybris, Shopify, Big Commerce, which e-commerce platform
should an Omni-channel Retailer use to drive sales?
The answer is NONE OF THEM.
Why? because most of these were designed for purely online retailers. With omni-channel stock and store systems are integrated across a common order management and routing engine, with full stock optimisation.
E-commerce platforms encourage the separation, breakup, and ‘silo-isation’, of the retail industry.
We at itim have developed an appropriate e-commerce solution for OMNI-CHANNEL RETAILING, which we call In-Commerce.
What makes it so different?
| 1. |
It is a headless platform – not like all the above mentioned e-commerce brands, which are mini-ERPs. |
| 2. |
We've learnt from years of experience of building store systems, that fat ‘sales’ applications don’t work, as they try to do too much that can be centrally driven. |
| 3. |
In an OMNI-CHANNEL world there is no such thing as an ‘online business’. Online is only a channel not a separate business. |
| 4. |
Promotions, Vouchers, Loyalty programmes, membership sales, pricing, product information need to be all centrally driven so they can be provided equally to all ‘sales’ channels. They are not the domain of the ‘Online World’, as many commerce directors will tell you. |
| 5. |
Order Management and Order Routing are not part of the sales platform, they are common to all sales platforms, mobiles, tablets, EPOS, and e-commerce. |
| 6. |
Visual merchandising is not just online. Merchandising is a competency across the whole retail business. Retailers had been visual merchandising long before e-commerce was invented. |
Shopping online is a faceless, data driven experience. Customers often want someone to talk to. Retailers need to equally practice e-commerce, m-commerce, social commerce, store commerce and face to face commerce. They need to make human contact count.
In partnership with Inveon – a leading e-commerce company.
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