Strategic insights
for unified retailing

Imagine a software robot, which could track and forecast sales for each product at each location every week, or even daily.

It is becoming increasingly difficult to justify identical pricing all over the country. Post-Brexit, we will have to see an increase of differential pricing if we’re to keep up.

Retailing has traditionally focused on right product, right place, right time. We diligently manage costs but, amid this professionalism, one variable has been ignored: pricing.

Retailers are actively doing differential markdowns across their store base. Now the talk is all about dynamic pricing.

How should retailers react to the competitor pricing challenge? What options are open to traders who have to deal with competitive pricing on a day-to-day basis?