Strategic insights for unified retailing

Strategic insights for unified retailing

#price zones


The necessity of differential pricing The necessity of differential pricing
Ali Athar | 14.09.2017

It is becoming increasingly difficult to justify identical pricing all over the country. Post-Brexit, we will have to see an increase of differential pricing if we’re to keep up.

Competitor Pricing – What is the answer? Competitor Pricing – What is the answer?
Ali Athar | 10.10.2016

How should retailers react to the competitor pricing challenge? What options are open to traders who have to deal with competitive pricing on a day-to-day basis?